Tuesday, 26 May 2020

How to Run Facebook Ads [Facebook Ads Tutorial for Beginners]

How Run Facebook Ads. Easy to Follow guides on how Beginners can run Facebook Ads like a Pro.
Facebook Ads is within the Facebook product which is available to users and businesses alike. While posting an ad through the Facebook Ad Manager, an advertiser is provided a set of characteristics that will define his target market. Facebook calls this audience targeting. These traits include geographical location, gender, age, work, relationship status, and interests such as music, among others

Paid advertisement on Facebook seems to be one of the immediate ways to influence the reach of your content. But that’s not without asking questions. How does it work? What kind of engagement did you get? And what can you expect from your hard-earned money? 

Understanding how to take advantage of Facebook ads is becoming a fundamental part of almost all social media strategies. And if you want your posts to to viral on Facebook, it’s becoming more and more likely that you will need to pay for reach with Facebook Ads.

In this article, we’ll sharing with you all what you need to know about Facebook ads to run your campaigns, as well as everything i have learned from my own personal experiences of running facebook ads. 

What are we still waiting for? let us dive into this deeper. To attain success in creating Facebook Ads, all the highlighted steps below must be followed properly

How to Set Up a Facebook Ads Campaign

Step 1: Set Goals for your facebook ads

Before creating and launching facebook ads, it’s important to first think about why you’re advertising and what you intend to achieve. By setting goals before your ads run, you also have something to quantify your success. 

For example, if you want to increase the number of  music downloads via Facebook ads, you can set a goal of 100 downloads in the first month. It will also help you choose the right goal for your Facebook ad campaign in step 3 below.  Other examples may be: 
  • Increase traffic to my website from Facebook
  • Increase attendance at my event
  • Generate new leads
  • Increase the reach of our content on Facebook
  • Boost engagement for our Facebook Page
Step 2: Go over to Facebook Ads Manager

Facebook’s ad campaigns are run through the Facebook Ads Manager tool. You can access the facebook ads manager  via a direct link at facebook.com/ads, or by clicking “Manage Ads” in the drop-down menu on your Facebook account, or by clicking any of the CTAs on your Facebook Page.

When you are in Ads manager, you can navigate with the menu on the left-hand side of the page. To get started with your first ad and click the green button in the top-right corner of the page.

Step 3. Choose your objective

When you click to create a Facebook Ad, you’ll go to a page where you choose the objective for your campaign. There are 15 options here for what you might want to achieve:

On Facebook, you have many different ways of approaching an ad campaign. These ways fall within three categories of benefits:
Objectives that generate interest in your product or service:
  • Boost your posts
  • Promote your page
  • Reach people near your business
  • Increase Brand Awareness
  • Increase your reach
Top tip: For small budgets, you’re likely to get the most bang for your buck with the awareness ad types. Moz found that $1 per day can grow your audience by 4,000 people (this didn’t quite match
our experience, though it’s well worth trying).

Objectives that get people to start thinking about your business and look for more information about it:
  • Send people to a destination on or off Facebook
  • Get installs of your app
  • Raise attendance at your event
  • Get video views
  • Collect leads for your business

Objectives that encourage people interested in your business to purchase or use your product or service:
  • Increase conversions on your website
  • Increase engagement in your app
  • Get people to claim your offer
  • Promote a product or catalogue
  • Get people to visit your shops
Once you’ve selected your marketing objective, you’ll then be asked to name your campaign:

Step 4: Define your Audience and Set your Budget
Customizing Your Target Audience 
This step is very necessary in other to attain success in your Facebook Ads campaigns. The audience for your ad can be customized based on all the following demographics:
  • Location - starting with a country, state, city, zip code, or address, and refining even further with a mile radius
  • Age
  • Gender
  • Languages
  • Interests – Facebook looks at a person’s interests, activity, the Pages they like, and closely related topics
  • Behaviors – Things like purchase behavior and intent, as well as device usage
  • Connections – Choose to show the ad to all people, just those connected to Buffer, or those not connected to Buffer
Morealso, with the Connections setting, you have the advantage of choosing advanced targeting, which lets you include or exclude people who are connected to certain pages, apps, or events. You can also further customize your targeting using custom audiences to re-target people who have already interacted with your business.

Example: Setting an ads for Buffer

Facebook advise narrowing your reach in a targeted way in order to maximize the impact of your ad. We went quite narrow with this experiment, choosing the following audience demographics:
  • Location: United States
  • Interests: Social media
  • Excluded: People who already like Buffer
  • Age: 18-65+
  • Language: English (US)
This gave us an estimated reach of up to 3,200 people out of 14 million. The 3,200 people are how many we could expect to be online any given day and potentially see our ad.

After you have selected your target audience, the next to is to choose how much you will like to spend on your ad. When you set a budget, it’s important to remember that this figure represents the maximum amount of money you want to spend. You can set your budget to Daily or Lifetime depending on the amount you are having.
  • Daily: A daily budget is the average that you’ll spend every day.
  • Lifetime: A lifetime budget is the maximum that you’ll spend during the lifetime of your advert set.

Step5: Create Your Advert
It’s getting really fun here! Now is the time to choose the images (or videos), titles, body text and where your Facebook ad will appear. For text, you get 90 characters to share an instant message that will appear in your pictures or videos. 

There are two ways to create an ad: using an existing post or creating a new advert. Here is a brief overview of the two options.

using an existing post
For certain types of adverts, such as boosting posts, you can create your ad using an existing post that’s already been shared on your Facebook Page. To do this, select the ‘Use Existing Post’ option from the Facebook Ads Manager dashboard. From here, you can choose which Page you’d like to select a post from and pick an individual post from that Page to use as your advert:

Creating a New Advert
If you like to create your new advert from a blank canvas, the first task is to select the format you will like to use for your advert. Facebook Adverts look slightly different depending on the results you want. Facebook currently offers 5 various formats for adverts:
  • Carousel: Create an advert with 2 or more scrollable images or videos
  • Single image: Create up to 6 variations of your advert using 1 image
  • Single video: Create an advert with one video
  • Slideshow: Create a looping video advert with up to 10 images
  • Canvas: Tell a more immersive story by combining images and videos
Note: The formats available to you will vary based on the objective you set for your advert during Step 3 a little earlier in this post.

Once the format is selected, you need to add the content to your advert (the images or video and the copy). This part is incredibly important to making your advert stand out in within Facebook’s or Instagram’s feeds. If your ad is going to be a success, you want your image and copy to be enticing enough to make people want to click.

The recommended image or video specs are normally placed next to the area on the screen where you upload your content, but as a rule of thumb:
Image specs:
  • Recommended image size: 1200 x 628 pixels
  • Image ratio: 1.91:1
  • To maximize advert delivery, use an image that contains little or no overlaid text.

Video specs:
  • Format: .MOV or .MP4 files
  • Resolution: at least 720p
  • File size: 2.3 GB max.
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook: 60 minutes max.
  • Instagram: 60 seconds max.
Step6: Choose your Advert Placement
Advert placement defines where your advert appears, and you can choose where your advert will appear using a Facebook advert. Advert can appear on Facebook mobile news, desktop news, and the right column. You can also create ads to show on Instagram. 
 Facebook recommends using the default placement for the selected goal, allowing Facebook to optimize placement for the best possible results at the lowest overall average cost. 

 However, if you want to choose your own placements, Facebook recommends the following options, sorted by campaign goal 
  • Increase brand awareness campaigns (including Reach & Frequency buying): Facebook and Instagram
  • Boost your posts (including Reach & Frequency buying): Facebook and Instagram
  • Get video views (including Reach & Frequency buying): Facebook and Instagram
  • Get installs of your app: Facebook and Instagram
  • Increase engagement in your app: Facebook
  • Promote a product catalog: Facebook
  • Increase conversions on your website: Facebook
  • Send people to your website: Facebook
Step7: Place your Order
Your ad is now ready to run. To submit your ad, click the "Order" button in the lower right corner of the page. Once your ad is submitted, Facebook will review it before posting. You will receive a confirmation message from Facebook after the ad is active.

I hope you find this write-up useful. If you want advance course on how to create a converting ads, kindly chat me on Whatsapp. In the class, i will be giving you a video that give simple explanations on the above steps and it also explain certain rules that must be observed in order to have a conerting advert.

Never forget to promote and recommend this post to others, Remember sharing is caring. For other suggestions and queries that are not related to this post, kindly reach us on WhatsApp with this number +2348069655568. !